Professional Teacher Training Course
Professional training course ; Yoga as a Business
1. *Introduction to Yoga as a Business (10 hours)*
- Understanding the yoga industry
- The scope of yoga as a profession
- Ethical considerations in the business of yoga
2. *Establishing Your Yoga Business (20 hours)*
- Identifying your yoga niche
- Business planning and structure (sole proprietorship, LLC, etc.)
- Legal and insurance considerations
3. *Studio Management and Operations (20 hours)*
- Finding a location and setting up your yoga studio
- Hiring and managing staff
- Day-to-day operations and logistics of running a studio
4. *Marketing and Branding (30 hours)*
- Building your yoga brand
- Effective marketing strategies for a yoga business
- Social media and digital marketing
5. *Client Relations and Community Building (20 hours)*
- Building and retaining a loyal client base
- Creating a welcoming and inclusive studio environment
- Hosting workshops, events, and retreats
6. *Financial Management (20 hours)*
- Pricing and revenue streams in a yoga business
- Budgeting and financial planning
- Understanding taxes and accounting for a yoga business
7. *Digital Presence and Online Yoga (30 hours)*
- Building a professional website
- Teaching yoga online – live-streaming and on-demand classes
- Leveraging technology for business growth
8. *Teaching Specialized and Niche Yoga Classes (20 hours)*
- Opportunities in teaching specialized yoga (e.g., prenatal yoga, yoga therapy)
- Exploring popular yoga trends
- Adapting to the changing yoga market
9. *Self-Care and Sustainability in the Business of Yoga (20 hours)*
- Balancing personal practice and business responsibilities
- Strategies for avoiding burnout
- Sustainable business practices
10. *Continuing Education and Growth (20 hours)*
- Importance of continued learning in yoga and business
- Exploring advanced certifications and specializations
- Staying updated with industry trends
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